[feed] pefprints@pef.uni-lj.si | [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0 |
slovenščina
Logo            
  Logo Login | Create Account
 
 

The understanding of corporate identity design role among secondary vocational school students

Mojca Frlic (2018) The understanding of corporate identity design role among secondary vocational school students. MSc thesis.

[img]
Preview
PDF
Download (6Mb)

    Abstract

    A high-quality logo and corporate identity can significantly contribute to the visibility of the organization. A corporate identity is a communication system that communicates to the consumer at the symbolic level the mission, philosophy, goals and strategies of the organization. To create a high-quality corporate identity, it is crucial to know the artistic principles, through which we can effectively influence the viewer's visual perception. Upon completion of vocational secondary education, many students go on an independent entrepreneurial path and are thus faced with the need for their own logo and a corporate identity. Therefore, in my master's thesis, I explore the understanding of the role of a corporate identity among secondary school students. In the theoretical part of my master's thesis, I explored the artistic features of the design of a corporate identity and what is the significance of the corporate identity in today's world. In relation to this, I analysed 15 influential logos. In empirical part of my master's thesis, I conducted a qualitative research in the classroom, using a causal-nonexperimental method, with a dedicated sample that included 36 secondary school students. With the help of a questionnaire, I first determined what kind of understanding and attitude students have towards role of a corporate identity. In the introductory hour, I presented to the students the visual characteristics of the corporate identity, with the analysis of influential logos, to increase students' understanding of the role of the corporate identity in today's world. Students then performed a fine art work on the theme of designing a corporate identity. After completing the artwork, I again checked what kind of understanding and attitude students have towards role of a corporate identity with the same questionnaire. Knowing the basic artistic characteristics of creating a corporate identity and understanding its role in today's world, students of secondary vocations can equip schools with useful visual knowledge, which they can use later in their careers.

    Item Type: Thesis (MSc thesis)
    Keywords: graphic design, corporate identity, graphic symbol, teaching process
    Number of Pages: 79
    Language of Content: Slovenian
    Mentor / Comentors:
    Mentor / ComentorsIDFunction
    izr. prof. dr. Jurij SelanMentor
    asist. dr. Robert PotočnikComentor
    Link to COBISS: http://www.cobiss.si/scripts/cobiss?command=search&base=50126&select=(ID=12004425)
    Institution: University of Ljubljana
    Department: Faculty of Education
    Item ID: 5079
    Date Deposited: 25 May 2018 17:54
    Last Modified: 25 May 2018 17:54
    URI: http://pefprints.pef.uni-lj.si/id/eprint/5079

    Actions (login required)

    View Item