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Analyses the visual characteristics of corporate visual identity in the construction industry

Maja Rus (2016) Analyses the visual characteristics of corporate visual identity in the construction industry. Diploma thesis.

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    Abstract

    The thesis analyses the visual characteristics of corporate visual identity in the construction industry. It starts by outlining the theoretical background of corporate images. This serves as a basis for an analysis of the corporate images of Slovenian and foreign companies working in design and/or construction in civil engineering. Furthermore, I prepared a draft corporate image for a future company TKG ADAMIČ that is to be active in the same field as the firms analysed.

    Item Type: Thesis (Diploma thesis)
    Keywords: corporate image, logo, planning, construction, civil engineering
    Number of Pages: 75
    Language of Content: Slovenian
    Mentor / Comentors:
    Mentor / ComentorsIDFunction
    doc. dr. Jurij SelanMentor
    Link to COBISS: http://www.cobiss.si/scripts/cobiss?command=search&base=50126&select=(ID=11364425)
    Institution: University of Ljubljana
    Department: Faculty of Education
    Item ID: 4247
    Date Deposited: 02 Dec 2016 11:27
    Last Modified: 02 Dec 2016 11:27
    URI: http://pefprints.pef.uni-lj.si/id/eprint/4247

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