Art characteristics of corporate identity design in farm tourism

Mojca Frlic (2016) Art characteristics of corporate identity design in farm tourism. Diploma thesis.

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Abstract

Quality logo and corporate identity, can make an important contribution to the visibility of tourist farm on the market. The thesis is divided into two sections: Art-theoretical and practical section. In the first, art-theoretical section, I investigate, the importance of corporate identity, in the field of rural tourism and the extent to which the scope of corporate identity is developed among the Slovenian tourist farms and I give a comparison with the Austrian and Italian areas. In this part I also research the basic principles of graphic design, logos and corporate identities. I analyze existing logos in the field of rural tourism, based on the obtained results. In the second, art-practical section, I form a corporate identity for the tourist farm Na Lanišah, on the basis of lessons learned through the art-theoretical section. I represent my original corporate identity from the preliminary ideas, designing logo in vector format to the complete corporate identity and its usefulness in practice.

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