Mojca Frlic (2016) Art characteristics of corporate identity design in farm tourism. Diploma thesis.
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Abstract
Quality logo and corporate identity, can make an important contribution to the visibility of tourist farm on the market. The thesis is divided into two sections: Art-theoretical and practical section. In the first, art-theoretical section, I investigate, the importance of corporate identity, in the field of rural tourism and the extent to which the scope of corporate identity is developed among the Slovenian tourist farms and I give a comparison with the Austrian and Italian areas. In this part I also research the basic principles of graphic design, logos and corporate identities. I analyze existing logos in the field of rural tourism, based on the obtained results. In the second, art-practical section, I form a corporate identity for the tourist farm Na Lanišah, on the basis of lessons learned through the art-theoretical section. I represent my original corporate identity from the preliminary ideas, designing logo in vector format to the complete corporate identity and its usefulness in practice.
Item Type: | Thesis (Diploma thesis) | ||||||
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Keywords: | corporate identity, graphic design, logo, graphic symbol, tourist farm | ||||||
Number of Pages: | 56 | ||||||
Language of Content: | Slovenian | ||||||
Mentor / Comentors: |
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Link to COBISS: | http://www.cobiss.si/scripts/cobiss?command=search&base=50126&select=(ID=11030089) | ||||||
Institution: | University of Ljubljana | ||||||
Department: | Faculty of Education | ||||||
Item ID: | 3476 | ||||||
Date Deposited: | 07 Jun 2016 10:31 | ||||||
Last Modified: | 07 Jun 2016 10:31 | ||||||
URI: | http://pefprints.pef.uni-lj.si/id/eprint/3476 |
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