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Connecting icons, logos and slogans in graphic trademarks

Maja Ambrožič (2016) Connecting icons, logos and slogans in graphic trademarks. Diploma thesis.

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    Abstract

    In the public eye the organization is always considered or fully represented by its corporate identity that includes the size of the organization, annual payments, organizational structure, organizational culture, systems owned by the organization, premises, organizational culture, organizational strategy, mission, vision, number of employees etc. Graphic designer when designing graphic trademark by connecting graphic elements (logo, slogan and icon) must take in to consideration all abovementioned content that represents the identity of the organization. The graphic trademark is the most direct contact with the public or with the environment where the organization is present. Organizations use various slogans for the purposes of recognition and advertising, nevertheless only one is used over the years, decades and becomes organizations’ trademark. Skilled graphic designer can adequately create and design the logo or graphic trademark from a slogan with connecting graphic elements.

    Item Type: Thesis (Diploma thesis)
    Keywords: graphic trademark, logo, slogan, connecting, corporate identity
    Number of Pages: 32
    Language of Content: Slovenian
    Mentor / Comentors:
    Mentor / ComentorsIDFunction
    doc. dr. Jurij SelanMentor
    doc. dr. Beatriz Gabriela Tomšič ČerkezComentor
    Link to COBISS: http://www.cobiss.si/scripts/cobiss?command=search&base=50126&select=(ID=10947657)
    Institution: University of Ljubljana
    Department: Faculty of Education
    Item ID: 3384
    Date Deposited: 21 Mar 2016 14:10
    Last Modified: 21 Mar 2016 14:10
    URI: http://pefprints.pef.uni-lj.si/id/eprint/3384

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