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Art characteristics of symbols and logotypes in electronic music

Špela Nemec (2015) Art characteristics of symbols and logotypes in electronic music. Diploma thesis.

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    Abstract

    Countries and international institutions, global and local businesses, sports clubs and many other organizations are presenting their identity through various symbols or logotypes – they can be identified with them on symbolic level. This also applies to electronic music artists. The thesis focuses on exploring the issue of artistic characteristics of designing graphical signs and symbols in electronic music. Those symbols along with other characteristics form a corporate identity, which is important for the visibility and prudence of music performers. I present it from three different angles that make up the individual parts of the thesis: art-theoretical, art-practical and art-teaching. Theoretical positions, which represent the function, creation and development in graphic design, considering signs and logos and analyze various examples of logos, that belong to musical performers with the consideration of artistic criteria of effective design for symbols and logos, are reflected in the art-theoretical part. I conducted the analysis taking into account the criteria of a successful graphic symbol (simplicity, distinctiveness, recognition, memorability, timelessness, readability, applicability, reference etc.), which helped me also in the practical execution of the thesis, in the artistic-practical part. This refers to the making of my own logo and corporate identity in conjunction with electronic music, since I’m involved with it myself. Based on the findings of art-theoretical part in the thesis, I presented the design of my own corporate image from the basic ideas and sketches to making of the graphic symbol in a vector form with the help of a computer and in the end I presented my own guide of corporate image. In the art-teaching part, I designed a lesson for elementary school in the field of graphic design, symbols and logotypes, considering the music theme and conducted a survey in which I investigated the relationship of children to graphic signs in the music field and identified the importance of graphic signs for the recognition of music performers.

    Item Type: Thesis (Diploma thesis)
    Keywords: graphic design, logotype, corporate identity, symbol
    Number of Pages: 76
    Language of Content: Slovenian
    Mentor / Comentors:
    Mentor / ComentorsIDFunction
    doc. dr. Jurij SelanMentor
    viš. pred. dr. Uršula PodobnikComentor
    Link to COBISS: http://www.cobiss.si/scripts/cobiss?command=search&base=50126&select=(ID=10711113)
    Institution: University of Ljubljana
    Department: Faculty of Education
    Item ID: 3062
    Date Deposited: 22 Sep 2015 12:19
    Last Modified: 13 Nov 2015 15:39
    URI: http://pefprints.pef.uni-lj.si/id/eprint/3062

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