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The role of graphic design in marketing communications

Daša Praznik (2014) The role of graphic design in marketing communications. Diploma thesis.

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    Well designed visual image is the first step of advertising that has an impact on our business partners and consumers. According to Slovenian proverb that "clothes make the man" we could say the same for graphic design and marketing. Well executed graphic design and visual communications enable the communication of our product with a customer. This could be also a communication with artistic approach and a special connection. In order to obtain good results, advertisers use techniques to get connected with the society. As competition is very intense nowadays, advertisers create unique ads (visual communications), so the consumers would remember them. Another important marketing tool is social media that enables contact with larger group of people. In my thesis I have decided to study the role of graphic design and visual communications in modern marketing communications.Thesis are composed of 3 parts: art-theoretical part, art-practical part and art-pedagogical part. In art-theoretical part I will study the role of graphic design and visual communications in marketing. I will present the meaning of communication, the meaning of communication in terms of marketing and the presentation of the message to the publics. I will also analyze the role of social media , such as Kickstarter, Twitter, Facebook etc. Art-practical part will describe my professional-theoretical (professional experience). I have assisted the creation and production of 3D animation movie Diego and friends at MednMleko production studio. I will describe the process of creation, from initial sketch, through production to final product: I will also present marketing process including social media usage (Kickstarter). In art-pedagogical part I will prepare a class about graphic design usage in marketing communication in order to present it in primary school.

    Item Type: Thesis (Diploma thesis)
    Keywords: marketing, marketing communication, visual communication, graphic design, design, social media
    Number of Pages: 40
    Language of Content: Slovenian
    Mentor / Comentors:
    Mentor / ComentorsIDFunction
    doc. dr. Jurij SelanMentor
    viš. pred. dr. Uršula PodobnikComentor
    Link to COBISS: http://www.cobiss.si/scripts/cobiss?command=search&base=50126&select=(ID=10221129)
    Institution: University of Ljubljana
    Department: Faculty of Education
    Item ID: 2452
    Date Deposited: 03 Oct 2014 14:28
    Last Modified: 13 Nov 2015 17:23
    URI: http://pefprints.pef.uni-lj.si/id/eprint/2452

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