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Corporate graphic identity brands in the field of climbing

Nina Faganel (2014) Corporate graphic identity brands in the field of climbing. Diploma thesis.

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    Abstract

    The theoretical part of the dissertation represents the emergence of elements of the corporate graphic identity. It describes the important attributes that enterprise needs for good business and marketing. The dissertation is focused also on climbing, which represent the nature of the brand Na Fleš (eng. On Flash), whose products are intended for use in climbing. Special attention is given to the analysis and research of the corporate graphic identity brands in the field of climbing. Practical part represents the creation of a new and at the same time also the first corporate graphic identity of my own brand Na Fleš. In the pedagogical part of the dissertation is presented lesson plan for elementary school, which is related to graphic design.

    Item Type: Thesis (Diploma thesis)
    Keywords: visual communications, graphic design, corporate graphic identity, symbol, logo, entrepreneur, marketing, climbing, climbing fashion
    Number of Pages: 101
    Language of Content: Slovenian
    Mentor / Comentors:
    Mentor / ComentorsIDFunction
    doc. dr. Jurij SelanMentor
    izr. prof. dr. Tonka TacolComentor
    Link to COBISS: http://www.cobiss.si/scripts/cobiss?command=search&base=50126&select=(ID=10068041)
    Institution: University of Ljubljana
    Department: Faculty of Education
    Item ID: 2155
    Date Deposited: 10 Jun 2014 11:11
    Last Modified: 10 Jun 2014 11:11
    URI: http://pefprints.pef.uni-lj.si/id/eprint/2155

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